Download e-book for iPad: A Handbook for Sensory and Consumer-Driven New Product by Maurice O'Sullivan

By Maurice O'Sullivan

ISBN-10: 0081003528

ISBN-13: 9780081003527

ISBN-10: 0081003579

ISBN-13: 9780081003572

A guide for Sensory and shopper pushed New Product Development explores conventional and good proven sensory equipment (difference, descriptive and affective) in addition to taking a singular method of product improvement and using new tools and up to date techniques. This booklet investigates using those confirmed and new sensory equipment, relatively hedonic equipment coupled with descriptive tools (traditional and rapid), via multivariate facts analytical interfaces within the means of optimizing nutrients and beverage items successfully in a strategically outlined manner.

The first a part of the ebook covers the sensory equipment that are utilized by sensory scientists and product builders, together with proven and new and leading edge equipment. the second one part investigates the product improvement technique and the way the appliance of sensory research, instrumental tools and multivariate facts research can increase new product improvement, together with packaging optimization and shelf lifestyles. the ultimate part defines the $64000 sensory standards and modalities of alternative nutrition and beverage items together with Dairy, Meat, Confectionary, Bakery, and Beverage (alcoholic and non-alcoholic), and offers case experiences indicating how the tools defined within the first sections were effectively and innovatively utilized to those assorted meals and beverages.

The ebook is written to be of price to new product improvement researchers operating in huge organizations, SMEs (micro, small or medium-sized businesses) in addition to being obtainable to the beginner initiating their very own enterprise. The leading edge applied sciences and techniques defined are more cost-effective than a few extra conventional practices and objective to be speedy and powerful in helping items to market.

Sensory checking out is necessary for brand spanking new product development/optimization, component substitution and devising applicable packaging and shelf existence in addition to evaluating meals or drinks to competitor’s items.

  • Presents novel and potent sensory-based tools for brand new product development―two comparable fields which are usually lined separately
  • Provides available, precious counsel to the recent product developer operating in a wide multi-national meals corporation in addition to newcomers initiating a brand new business
  • Offers case reviews that supply examples of ways those equipment were utilized to genuine product improvement by way of practitioners in a variety of organizations
  • Investigates how the applying of sensory research can increase new product improvement together with packaging optimization

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Extra resources for A Handbook for Sensory and Consumer-Driven New Product Development. Innovative Technologies for the Food and Beverage Industry

Sample text

Rapid oxidation changes can also occur in raw meat when processed by present-day technologies (Angelo and Bailey, 1987). Although raw meat is generally considered less susceptible to WOF than is heated meat, after grinding and exposure to air, it rapidly develops odours that are similar to those in oxidized cooked meats (Sato and Hegarty, 1971). , 1977). A number of sensory profiles have been conducted to date on WOF in various meat products. Byrne et al. (2001a) investigated the effects of preslaughter stress on WOF development in porcine meat.

Psoas major. M. longissimus dorsi is a white muscle and contains a lesser concentration of phospholipids, particularly the more unsaturated fatty acids compared to the red muscle M. psoas major and as such is much less susceptible to oxidative attack (Lawrie, 1991). This may explain this separation due to varying degrees of WOF development. , 2002). QUANTIFICATION OF DISCRIMINATIVE ABILITY Fig. 3 shows the average assessor signal-to-noise ratios S/Nd for the sensory variables for training days d ¼ 1, 2, 3, 4 and 5.

In the QDA method, experts with product knowledge can evaluate a sample set of the products to be profiled in the laboratory and suggest descriptive terms that specifically describe the product to be tested and the sensory dimension to be examined to produce an initial or ’meta’ sensory term list. Also the vocabulary can be based on terms suggested by the panellists themselves in discussions under supervision of the panel leader. Sensory lexicons can also be provided which consist of lists of sensory terms describing appearance, aroma, flavour, texture, taste and aftertaste attributes.

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A Handbook for Sensory and Consumer-Driven New Product Development. Innovative Technologies for the Food and Beverage Industry by Maurice O'Sullivan


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